On Tuesday, November 17, Joseph Barber, PhD, Associate Director of UPenn Career Services, presented at the CHOP Postdoc Seminar Series. Dr. Barber discussed how you can create a brand that works for you.

With the knowledge, skills, and experiences you have gained over your research career, you can create a personal and professional brand. And using tools like LinkedIn, your brand can be working for you 24 hours a day, 7 days a week. Dr. Barber's discussion demonstrated how to:

  • Use LinkedIn to research how professionals in career fields of interest position and brand themselves

  • Discover what sections of your LinkedIn profile contributes to your brand

  • Gain experience discussing your unique qualifications from different perspectives

View Dr. Barber's Presentation, "You Are More Than Your Research: Creating a Brand That Works for You on LinkedIn and Beyond!"