The NIH Office of Extramural Research (OER) provides multiple resources to teach you how to best communicate your science to reviewers, the public and more.

Summary from the NIH OER: "Application titles, abstracts and statements of public health relevance that are part of your application are read by reviewers, program officers and other NIH staff, but once funded, this information is also available to the public via NIH's RePORTER website. It is essential that the public is able to learn about the research projects in which our nation is investing. Therefore, the extramural community has a responsibility to clearly communicate the intent and value of their research to all those interested in learning more—Congress, the public, administrators, and scientists. Take every opportunity to tell people what you do, why you do it, and why they should care—clearly!"

View the OER Resource, Importance of Communicating Research Value in Your Application